

Stefan Fürnsinn
CEO, Entrepreneur, Ex-McKinsey Partner, SDG Enthusiast
- Austria, EU
- 16+ years of experience
- Food, Farming, Technology, Renewable Energy
About
Globally experienced leader excited about advancing mission-led businesses and contributing to a sustainable future by empowering diverse, high-performing teams towards a shared purpose.
Currently, Stefan is the CEO of Herbeus Greens, an advanced vertical farming scale-up that revolutionizes how we produce food, with 10x more sustainability, productivity, and proximity, while opening up new food experiences.
Previously, Stefan built a digital farming platform from an initial team of 10, to a global organization of 350. Launched and grew >10 individual tech ventures into a fast-growing digital business platform connecting with >5 million farmers and 10,000 retailers, across the Americas, Europe, Asia, Africa. Before that, Stefan was a partner at McKinsey & Company, partnering with senior leaders across all functions in Food, Agriculture, Process industries, Chemicals, Materials, Lifesciences.
Stefan started his career as a chemical engineer in renewable energy technology and has worked across multinationals, regional leaders, family businesses, and innovative ventures and start-ups across all continents.
In his free time, Stefan enjoys spending time with the family, reading books, summer and winter sports (e.g., sailing, skiing, tennis), as well as wine tasting, (e.g., Burgundy-stye), BBQ and music (playing and listening).
Further to his operational roles, Stefan is Vice Chairman of the Board of Whyte Raven Cultural Aid, a not-for-profit digital platform to connect the arts with art lovers, and served as Executive Committee Member of the IBM Food Trust Advisory Council - a global blockchain industry ecosystem.
Areas of Expertise
- B2B & B2C along the entire value chain
- FMCG, e-commerce & Digital business building
- Climate-action, Energy & Renewables
- Life Sciences
- Chemicals & Materials
- Operational Improvements
- Performance Transformation
- Sales & Marketing
- Production
- R&D
- Small and global-scale M&A
Career Highlights

SVP Crop & Digital Solutions, Yara International ASA
SVP Digital Farming, Yara International ASA

Partner, McKinsey & Company Inc.

Researcher / Group Lead Renewable Energy Technologies, Vienna University of Technology
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