Success Stories

Agersens

How Chaseman Global found a Product Manager for agricultural technology Agersens.

Agricultural technology start-up, Agersens, developed a new shepherding technology involving animal collars, incorporating GPS signalling into livestock farming. The technology enables them to create geofencing and virtual paddocks, allowing farmers to herd and rotate cattle across pasture land. They use a revolutionary livestock management system that uses noise and sensory systems to keep animals within another perimeter. 

Agersens had been working with other recruitment companies to find a Product Manager who hadn't hit the mark after several interviews. So we were brought on to create a detailed brief and run a targeted search to source a passionate person best suited to their requirements.  

Agersens

Chaseman Global provided a shortlist of passionate people eager to transform Agersens.

When we started working with the Agersens team, they had recently received external investment. They were looking to grow the company into the commercialisation stage of the product within Australia and other regions. We worked with the CEO on a Product Manager role.

Agersens had a clear idea of their ideal potential. They needed a Product Manager who had experience in marketing and product launching and was able to work in rural locations with regional experience of product management and possess the ability to transfer that knowledge globally. 

The individual would also need to be happy working in a fast-paced entrepreneurial environment whilst demonstrating a corporate product management/marketing experience background. Agersens view of the ideal hire was someone who had come from an agricultural crop inputs business, livestock management or animal health. 

We did a full market map and created a shortlist of seven and eight potentials, many of whom came from traditional agriculture and crop protection. Still, we complemented these with some agricultural technology and animal health backgrounds too.

The ideal potential needed to live in Melbourne, but we covered Melbourne, Victoria and Sydney's talent as we knew some individuals would relocate for the right role.

Agersens CEO was most interested in an individual who was based in Sydney. He had previously been a Marketing Manager at Syngenta and was looking for a smaller, more entrepreneurial business for his next role. So we worked with the potential and the client to develop a deal that worked on all sides. 

The potential was actually to be based from home in Sydney, travelling regularly to Melbourne and Queensland, South America and other locations for the product launch.

Results
Agersens successfully hired a Product Manager who made an immediate impact.

After working with us on this project, the Agersens team were delighted with their new Product Manager, who started around two and a half months after our initial search began. He had a quick impact driving the website, marketing and product launch strategy.

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